The hardest part about growing your own business is doing ALL the things yourself.
Which hat are you wearing today? Sales? Marketing? Bookkeeping? Coach? Social Media Manager? Blogger? Web Designer?
Are you planning to get some sleep tonight? Spend time with your family? Find five minutes to read the book that’s taking forever to finish?
As a solopreneur you wear all the hats, and sometimes you wear two or more hats at the same time. It often feels like there’s not enough hours in the day to get everything done. I can’t count how many times I forgot to eat lunch or do yoga because I felt chained to my computer in those early years!
So here’s a reminder: Pause right now and just take a few deep breaths.
I’m going to share with you the solution to getting more out of each day and avoiding burnout, but first, take a deep breath and allow yourself to feel the calm.
Most of us who build our businesses from scratch quickly realize that it's going to cost either money or time. And because there are so many things that need both our time and money, we try to DIY as many things as we can get away with.
And that works for a while. We feel empowered because we learn just how capable and amazing we are! Until we start feeling the first signs of burnout.
There’s a solution to solopreneur burnout
And no, it won’t cost you your firstborn child, your house, or your self-respect..
In a word? Automation.
It’s the solution to tossing your hat closet and staying sane.
Before you click away, let me assure you - automations work for EVERY type of online business (yes, even high-ticket coaches or speakers) and they don’t have to feel cold and impersonal.
Automations reflect the person who built them. So if you fill them with warm and fuzzies, your customers will feel loved up and like they’re getting your personal attention.
Allowing automated systems to help you run your business leaves you feeling less frantic everyday. They free up your time so you can choose what you want to work on instead of chasing all the “have-to’s.”
Putting systems in place that nurture your customers from entry to purchase is what turns a one time customer into a raving fan who buys everything you offer. (Because they aren’t left hanging, waiting for you to get back to them and they received everything promised right away.)
And these systems will do their work while you’re getting your much-needed sleep.
“Systems” and “automations” may sound complicated at first glance but like most things in this world, there are ways to make things easier (or harder) on ourselves.
Not All Automations Are Worthy Of Your Business
Let’s look at a couple of options for automating your business and the pros and cons of each.
The Separate Services Automation Method
This method is commonly used by the solopreneur who’s just setting out and has a little money to spend. They like it because they feel they’re saving money by paying for each service and doing the work of managing them all themselves.
Many a business owner is lured into using this method without even realizing it. They’ll start to build their website and realize they need an email provider. So, they sign up for a free trial and by the time they have to pay for the service, they can’t live without it.
Once they’ve got their email service working, they find they need a scheduling tool for setting up client appointments and discovery calls. Next, they need an invoicing service...and on it goes.
Before they know it, they’re paying for five different services and are spending hours making sure they all run smoothly and efficiently. And pulling their hair out trying to connect them all together with API codes, access keys, and plugins. And pretty soon, they’re back in the trap of wearing hats they never wanted to wear.
They’re also paying five different invoices each month which in many cases, is four more bank charges they’re paying.
And those tools that seemed like such a bargain in the beginning, now cost more than $100/month just to keep the business running.
The All-In-One Automation Method
This method uses ONE tool that does it all for ONE low monthly price.
Imagine paying one invoice each month that covers your website, email marketing, scheduler, sales funnels, intake forms, shopping cart, and invoices.
With this method, you can see the entire customer journey from first visit to first purchase to repeat purchases, all in one dashboard. Without plugins or learning code.
It’s easy, it’s affordable, and it helps you wear all the hats quickly so you can get back to the things you love.
When you have an idea for a new lead magnet, you pop over to Canva and create the PDF or you hop on camera and record a new training. Then open your all-in-one dashboard to create the landing page.
Easily drag your opt-in box from the toolbar and drop it on the page. Add some text and your done. In the same dashboard, you’ll drag and drop a new email responder to immediately send your lead magnet to your new subscriber.
Write the email right there in the same dashboard, without clicking away or opening a new tab. Add another email that invites them to your sales page.
When they say yes, your cart or invoice system will take care of payments or they’ll book a sales call with you on your built-in calendar.
And you can see the stats for each stage of the journey right there in your dashboard.
And if you choose the right all-in-one tool, you’ll get all these features for less than the cost of buying each of those tools separately.
At Inspired Impact our goal is to take away all the “other” business stuff that has to be done so you can get on with doing what you do best. Naturally, the all-in-one method is our favourite because it saves you time, money, and energy.
No flicking back and forth between five different tabs.
Only one invoice that needs to be paid every month
Excellent ongoing support in one place so you’re not endlessly stuck in online chats
Which Method Is Best For YOUR Business?
Whichever method you choose, make sure it fits your goals and priorities.
If your priority is to learn all the different tools and keep up with all the different updates and changes, then choose the separate tools method. This might be the right choice for a VA who specializes in helping clients handle all their tech needs.
If your priority is to grow a business that supports you and gives you the time freedom to enjoy time away from your computer, then the all-in-one tool is a better choice for you.
Whichever method you choose, also consider your customers’ experience with your business.
Automating the parts that enhance your customer’s experience helps them feel nurtured every step of the way, without you being “on” 24 hours a day.
Using a simple sales flow makes it easy to attract new clients, warm them up, and show them your offer at the moment they’re warmest. So that every call booked on your calendar is a hot lead, not a tire kicker.
When things feel smooth and easy on your end, they’ll feel smooth and easy for your clients.
You didn’t start your business to spend all your time on the tasks you want to hire out “someday.” You started it because you have a passion for what you do.
You don’t have to wait for “someday.” You can integrate all your tasks into one online hub today so that you can get on with working in your business, not on your business. An automated website with savvy systems will do that for you.
And when you do, you start feeling like there really is 24 hours in everyday because you’re enjoying all of them and no longer feeling like there’s never enough time to get it all done.
Want to see an all-in-one tool for yourself?
Want to see just how easy it is to go from idea to implementation and increase your sales?
Book a free call with me and I’ll give you a tour of the Inspired Impact method that uses an all-in-one tool to streamline your business tasks and help you close more sales.
If the all-in-one method is the right choice for you and your business, then this is your chance to take all the hats off your plate and stop paying too much for other tools.
Book a free, no-obligation chat with me to see what’s possible below: